Client
PLAYFORD GARDEN MAINTENANCE
Service
LANDING PAGE DEV, brand identity
Date
03/2025
Undergo design and development of an initial landing page website and create a comprehensive brand identity.
PGM is a newly founded business, meaning we had to provide a solid base for the business to stand the best chance of standing out in the field.
1. Strategic Industry Research
2. Site Design
3. Landing Page Development
4. Mobile & Tablet Adaptation
5. Logo Design with Multiple Variations
6. Brand Colour Palette
Research: Conducted research on the business's values, competitors, and target audience to gain a better understanding of their brand and industry.
Digital Design: After reviewing the research, we created several website designs using Figma allowing the client to perceive multiple styles.
Refinement: We refined the chosen design based on the client's feedback and made small adjustments to ensure it was the best representation of their brand.
Site Development: The design was brought to life in Webflow, introducing code, SEO, animation and interactions.
Industry Research: Ensuring we set PGM on their own unique path, we undertook major research into the industry and compared pros and cons of other companies.
Colour Palette: Understanding the emotions behind the colour spectrum was vital as we picked a caring and modern colour palette for the brand.
Logo Design: Including the research we had done, we designed a logo in figma highlighting the core values of the PGM company in the most minimalist way possible.
Branding Handover: On handover, we created a storyboard going through the thought behind all design choices and how it all ties into the PGM brand. This gave the client a better understanding behind the meaning of the logo and colours.
The new website accurately represented the brand's identity and appealed to their target audience. Following a modern and minimalist style, we catered to the client's expectations within the branding and the website design.
Through careful research and a collaborative design process, we were able to create a unique and effective website that met the client's objectives and is aiding them to achieve their business goals. We helped the client move the ball from no branding and website to a brand that has the potential to stand out in the entire industry.
